PROJECTS
& CASE STUDIES
About Me
With more than thirty year's experience in the biotechnology and healthcare sectors, gained in businesses from fresh start-ups to listed global companies, I have developed a practical approach to what works in a range of sectors and international markets.
Living and working in the US, Europe and Asia Pacific markets has helped me to understand how to get the best out of multicultural, global teams and to build a solid professional network for effective product & service development, regulatory approval and rapid commercialisation.
This site is designed to share some of the experience, skills and processes learned, while giving an indication of how this can be used to help companies and clients to grow and exceed their business objectives.
CAREER HIGHLIGHTS
UK / Europe * Alleva Limited - Board Chair, CEO, Interim CEO & Project Lead, turnaround specialist for startups backed by Venture Capital Fund Investments, including... ** ASep Healthcare Ltd** ** ESP Technology Ltd** ** Rapid Rhythm Ltd** ** Adtec Plasma Europe / Adtec Healthcare Ltd** ** Ostara Biomedical Ltd** ** Metix Medical** ** Aerospace Medical** ** Flexotronix / Sapphiros** ** Melio Medical Ltd (Cofounder)** ** Diagnostic Health Ltd (Founder)** ** Imaging First Limited**
UK * BSc (Hons) Medical Biochemistry, PostGrad Diploma in Immunology & Pharmacology * Research Scientist with Boots Celltech Diagnostics (now part of UCB Pharma) * Top salesperson in first year, then Product Manager with Radiometer A/S (Blood Gas and Electrolyte Analysers) * Business Development Manager with Graseby Medical Limited
USA * Vice President, Medical Technology, Cambridge Consultants, Boston, MA * Senior Vice President, Plasma Surgical Inc., Atlanta, GA
Germany * Marketing Manager, Anaesthesia - Drägerwerk AG, Lübeck
Hong Kong / China * International Sales & Marketing Director - Smiths Medical Limited * Managing Director, SIMS China, Hong Kong * Managing Director, Smiths Medical SE Asia, Hong Kong and Singapore
Singapore / Malaysia * Founder, Delta Medical, Primed Medical, Malaysia
EXPERIENCE / PORTFOLIO
Projects and Case Studies
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Cambridge Consultants
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Creating Business Advantage
Strategic Technology Business Management
- Finding market gaps and delivering new products
- Structured processes for market analysis
- Research portfolio creation
- Concept creation & opportunity development
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Adtec Healthcare
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Commercialisation Strategy
Product development & go-to-market strategy for a range of innovative technology companies
- Develop customer requirement specifications & scaleable system architecture
- Recruit & manage engineering, human factors, regulatory & clinical teams
- On time, on budget project delivery
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ESP Technology
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Project Management of a $40m Gates Foundation Grant to build a 16m Tests/day Diagnostic Facility
Flexotronix Limited
- Project Management of a $40m+ Gates FOundation Grant to design and build a diagnostic facility capable of 16m tests/day
- From idea to completion within 12 months
- ISO13485 QMS strategy leading to successful notified body inspection and certification within 9 months
- Wrote successful applications for a further $10m grants
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ESP Technology
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Additive Manufacturing of Biocompatible Implants
ESP Technology Limited
- Pitched & won £800k Innovate UK grant competition
- Connected Digital Additive Manufacturing
- MRI scan to implant with 3D biofunctional coatings
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ASep Healthcare
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ASep Healthcare
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Growing Margin through Branding & Product Redesign
ASep Healthcare Limited
- Market segmentation
- Portfolio extension through new product development
- Increasing margin through branding
- Web development
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Imaging First
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Business Turnaround
Restructure, Build & Sale of Imaging Business
- Understand cost structure
- Market & customer segmentation
- Development & implement new business strategy
- Develop investment memo
- Find & negotiate with potential acquirers
- Successful sale of business
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Rapid Rhythm
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Product Development & Clinical Trials
Project Turnaround, Refinance & Delivery
- Understand & confirlm customer requirements
- Development new product system architecture
- Appoint & lead new industrial design team
- Conduct 1,000 patient clinical trial
- Restructure equity to faciliate new investors
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Smiths Medical and Plasma Surgical
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International Sales Network Development
Building & Training International Sales & Marketing Teams
- Built international distributor sales networks in 60 Countries
- Founded direct subsidiaries in France, USA, UK, Singapore, China, Hong Kong, Malaysia
- Liaison with international regulatory bodies
- Training of regional sales & support teams
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Alleva Fundraising
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Fundraising & Board Experience
venture Funds, Angel Investors, Grants & Licensing
- Experience CEO, Non-Executive Director, Director, Investor
- Merger & acquisition & due diligence
- Liaison with board members and investors
- Closing new investments to the value of £2.8m
- Negotiating technology & product licensing opportunities
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Companies & Projects
In 2014, I established Alleva Strategic Consulting to work with venture funds that want experienced CEOs to manage their investments. I have led a range of innovative start-ups and biotech companies on their project and commercial 'go-to-market' strategies, and restructured businesses to increase profitability.
With pre-revenue businesses this can be especially challenging. In one case the company had only 4 week's money remaining. Compiling a new business plan, pitching to investors and securing funding to run the business for three years was very rewarding and made the difference between success and failure.
